Swarovski Binoculars


Ask someone who owns or has looked through Swarovski Optik binoculars what they think about them, and you’ll likely get an enthusiastic response. Many describe the view as more three-dimensional, allowing the viewer to see into foliage and convey an image at greater depth compared to lesser binoculars, which may show some “flatness.” The reasons why their optics are highly coveted among binocular enthusiasts are experience and innovation.

Swarovski’s (often misspelled Swarofsky or Swarosky) history began in 1895. The family-owned Austrian company—headed by Daniel Swarovski—invented the world’s first electric grinding machine for jeweled stones. However, it wasn’t until about 40 years later that the seeds were planted for their precision binoculars.

In 1935, Daniel’s son Wilhelm—just 17 years old—was already a passionate hobby astronomer. His dream “to be closer to the stars,” as he put it, led him to the construction of his first 6x30s binocular. Using the technology his father’s company used to manufacture jewelry stones, young Wilhelm was able to develop his own novel prism fabrication and grinding process. In 1949, Wilhelm founded Swarovski Optik KG. Based in Absam, Tyrol, Austria, the company’s first serial binocular, the Habicht 7×42, has become legendary and is still recognized as a standard hunting optic.

From there, Swarovski optic went on to develop two world’s first in binoculars. In 1979, the company released the first rubber-armored binocular to hit the market; while the Swarovski Optik EL held distinction as the world’s first binocular with wrap around grip. Innovative products such as these have earned Swarovski Optik more than 30 international awards.

Today, the Austrian company is a leader in the production of sports optics. In addition to binoculars, Swarovski Optik produces telescopes, riflescopes and range finders as well as image intensifier and optronic devices. In 2005, Swarovski Optik’s total sales reached 80 million euros.

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